In 2002 Dorchesters was selling its reproduction coins and medals directly to customers with limited success. In 2005 GlowRed.com took over Dorchesters and launched the Dorchesters.com web site. The web site has been totally designed and developed by GlowRed.com and features a bespoke shopping cart utilising PayPal as the payment gateway. Customers may pay using their credit card or PayPal account. To increase sales further Dorchesters.com also uses eBay to sell its products with great success.

To increase brand and product awareness the Dorchesters.com web site is highlighted to all eBay customers who purchase the coins and medals. Links from other related sites have also successfully been implemented and regular postings onto relevant newsgroups have further pushed the Dorchesters.com web site and brand. There has also been a lot of development to ensure top placement in many of the search engines by using a number of optimisation techniques. On many related searches the Dorchesters.com products rank highly, normally on the first or second results pages.

The number of products offered has increased considerably since 2005. The Dorchesters.com web site now boasts a range of over 185 coins and 50 medals, with this increasing on a regular basis. A number of the coins and medals available would be extremely hard to obtain and in may cases would be financially out of reach of many collectors. After just 3 years Dorchesters.com has become the foremost supplier of rare museum quality reproduction coins and British full size and miniature medals and ribbon and has built up an enviable reputation of offering quality products at great prices.

Dorchesters.com sells its products to a worldwide collector base. Customers vary from an individual filling a gap in their reproduction coin or medal collection through to re-enactment groups who use the reproduction coins or medals in their displays as well as television and film projects.

The ongoing focus is to increase the product range whilst also maximising exposure of the Dorchesters.com brand and its ranges.