In mid 2008, GlowRed.com invested in a software solution that enabled .flv videos, primarily from YouTube, to be converted to a number of different video and audio formats. The domain CatchVideo.net was purchased with this converter software and a site was developed. After a successful implementation and with traffic in excess of 120,000 visits per month the domain and associated web site were sold.

In October 2008 the domains CatchYouTube.com, CatchyouTube.net and Catch-Video.com were purchased with the intention of introducing 3 new YouTube conversion web sites, over a period of time. The CatchYouTube.com web site was launced in November 2008 with a new look and feel, together with an improved user interface and updated core software, which is better than the CatchVideo.net site.

The CatchYouTube.com web site allows people to convert online YouTube .flv video files into a number of different video formats including .mpg, .mov, .mp4, .3gp, mp3 and .wav and these can then be saved on the individuals computer. The saved files can then be stored for later viewing, copied to any number of video enabled devices including PC's, Mac's and mobile phones and the downloaded files can even be emailed.

The main benefits of the CatchYouTube.com web site is that it is free, very easy to use and is offered in English, French, Italian and German versions.

To drive traffic to the site a number of different marketing solutions have been put into action at once. Search engine submission and site optimisation has been used to gain an initial interest in the site. Further requests to be linked from sites has also taken place ensuring that the CatchyouTube.com web site is becoming more and more well known.

To enure that the web site gains more popularity visitors are encouraged to use links on each page that will add the site to their favourites or let visitors email a friend about the site. There are also links to a number of the most popular bookmark and content sharing web sites, which makes it easy for visitors to submit CatchYouTube content to these services.

The short term goal for the GlowRed.com team is to add advertising to the CatchYouTube.com web site and to therefore generate a revenue stream.

The next focus wil be for developing the site to offer the possibility to download and save videos from other video sharing web sites such as metacafe.com.

The CatchYouTube.com web site is an exciting and challenging project for GlowRed.com.